2.2  |  Library website analytics (number of website visitors, traffic types, popular pages) are reviewed at least quarterly


Website analytics tell libraries useful information about visitors to its site and how they use the site. Libraries can determine where site users are connecting from, how many are visiting the site for the first time, and what pages are visited most, for example. There are a variety of options for collecting analytics; before a library is able to review web analytics it will first need to decide what data to collect and set up processes to track that data. A fairly simple option is to have a third party measure web traffic, such as Google Analytics. If a library has an IT department, they may also be able to track website use via logging or cookies. Reviewing a library's analytics can help it plan and optimize its website by showing which pages are the most and least used by site visitors, how they search and navigate the website, and how site traffic reacts to other library activities.


FOR THE ASSESSMENT
Answer Yes if you review the library's website analytics at least quarterly.
Answer No, but plan to in the next year if you do not review the library's website analytics at all or review them less than quarterly, but you plan to begin doing so in the next year.
Answer No, would like to but cannot at this time if you would like review your library's website analytics quarterly, but cannot do so at this time perhaps due to lack of support for the library's website or other reasons.
Answer No, we have no plans to do so at this time if you have decided not to review your website analytics at all or to review them less frequently than quarterly, and do not intend to do so.